Hey there. I’m

Henrik

I help tech companies to grow & implement AI in their GTM organisation.

I learned GTM by owning the P&L, not advising on it, and I learned AI by shipping it before it was a category.

Available for new projects
Based in📍Frankfurt, Germany
3x founder turned fractional
GTM leader
AI-first revenue engines. Built with you. Handed to your team to run.
€3.5M ARR built at neuroflash, from zero (B2B SaaS) 3× Founder Mentioned in Horizont OMR Reviews Wirtschaftswoche Scaled PLG engine to 3,000 sign-ups/day (B2B SaaS) PLG Native 150,000 B2C customers across Europe (E-Com) AI-First Operator Website traffic to 500k/month (B2B SaaS) 0 → 1 Builder ARPA €50 → €600, moving PLG to upmarket (B2B SaaS) Growth Marketing #1 AI software in Germany (OMR Reviews 2024) Inbound & Outbound Oversaw €1M ad-spend per year (B2B SaaS)

Fractional GTM & engineering · AI-first · Frankfurt

Work with Henrik

I build your revenue engine, then hand you the keys.

AI-first revenue engines for B2B SaaS scaling across Europe. Built with you, run by your team. 3x founder, once from 0 to €3.5M ARR and Germany's #1 AI software.

who I build for

  • Early PMF to post PMF B2B SaaS with real revenue
  • DACH-based, expanding into Europe or scaling across it
  • Founder is still the go-to-market, or a running engine that needs AI ROI without new hires

not for you if

  • No one in-house to own the engine after handover
  • Pre-PMF, or you just want more leads

3 ways in

01 · the entry
GTM Audit
A 360° read on your whole go-to-market motion: data, channels, tactics, and where the pipeline leaks.
€7,500 one-off
02 · advisory + engineering ✦ most start here
GTM Advisor: I build the engine with you
One full day a week on your highest-leverage GTM challenges, hiring support, async Slack, bi-weekly founder call. Then your team runs it.
€5,000 /month · min 3
03 · advisory only
Fractional GTM: a sharp sparring partner
Weekly 1-hour 1:1, templates & frameworks, a vetted tool list, DM access 5 days a week, light async feedback.
€1,500 /month

Add-ons: 2-day on-site GTM & AI implementation workshop €8,000  ·  extra capacity €200/hour  ·  pre-seed & pre-revenue startups, selectively for equity.

Prices step up after each client, so this is the cheapest it'll ever be. Billed monthly in advance, 3-month minimum, cancel with 14 days' notice. ⟶

Book a 30-min call →
Cheers, Henrik
Most B2B teams don't have an idea problem. They have an execution problem, a go-to-market that runs on the founder's energy and a stack of AI tools no one has turned into real output. I fix both.
What I ddo

Building your product got easier. Growing it didn't.

PLG-native. Full-funnel fluent. AI-native.
Experienced in: HubSpot · Pipedrive · ClickUp · Slack · Notion · Meta / LinkedIn / Google Ads · Search Console · GA4 · Clay · Lemlist · Claude Code · Reddit · Figma · Canva · Webflow · WordPress · ahrefs · Rankscale · ChatGPT

GTM Strategy

ICP, positioning, messaging, pricing. The foundation everything else runs on, set by someone who's priced and sold real products, not modeled them.

AI-First GTM engine & tech stack

CRM, CMS automation and analytics wired into one repeatable system. Predictable pipeline, not one-off campaigns.

GTM engineering

Replace manual work with AI workflows and make the ROI visible. More output without more headcount. Most advisors stop at the recommendation. I stay until it runs, then hand you the keys.

Founder Sparring

By heart I am an entrepreneur myself. I have been in the founder shoes 3 times already. Trained as a generalist, I can share my experiences on other subjects as well.

Media

Podcasts, stages and press

I have been talking publicly about AI-native go-to-market since before it had a name.

As featured in 11 appearances
  • 2026 How I Built a Help Center That Keeps Itself Up to Date Happy Bootstrapping · Interview Read
  • 2025–26 40 Under 40 — Marketing, Media, Agencies & Tech HORIZONT · Recognition Read
  • 2025 SaaS Marketing AI: From Generic Copy to Brand Voice saas.group · saas.unbound · Podcast Listen
  • 2025 KI im Unternehmen einsetzen Business Insider · Gründerszene · Guest Article Read
  • 2025 Wie verändert KI die Markenführung? medienrot · Podcast Listen
  • 2024 Von KI Content-Arbeit abnehmen lassen Creatorway · Podcast Listen
  • 2024 Prompt Engineering: Die Zukunft der KI-Optimierung AFS-Akademie · Article Read
  • 2023 Künstliche Intelligenz im Online-Texten 121WATT · 121STUNDENtalk · Podcast Listen
  • 2022 Die Story zu Deutschlands Nr. 1 KI-Textgenerator Unternehmer-Podcast · Podcast Listen
  • 2020 Gedanken eines Gründers: Warum jetzt der richtige Zeitpunkt ist HORIZONT · Guest Column Read
  • 2020 Helden contra Corona WirtschaftsWoche · Article Read